BITCHES: A solo show by Daniel Sachon

Sponsored by Beyond Print Fine Art Giclee Printing and Framing Services

Daniel Sachon loves bitches!
Both the female and the canine variety.

BITCHES in an-on-the nose provocation. Bitches: women and dogs, hardly a subtle connotation. But that’s the point, and can’t you take a joke? Especially when it’s this
gorgeous. You might laugh if you weren’t drooling.

The ironic wink in BITCHES is of course intentional. The obvious amalgamation of chicks-n-dogs knowingly belies a sophistication. Sachon’s bitches are not the basic
variety. Rather, his aesthetic channels famed feminist scholar Jo Freeman’s 1968 ‘Bitch Manifesto’ declaration: ‘We must be strong … we must be dangerous. We must realize that Bitch is Beautiful and that we have nothing to lose.’

When the concept of femininity has never been more wonderfully nebulous, these images cast a variety of women in all their diversities as self-professed bitches. Roald Dahl named his infamous collection of erotic short stories (originally written for Playboy magazine between 1965-74) Switch Bitch. In Sachon’s images the bitch switches from female to canine. Seduction and satire are running themes in both.

Hemingway often referred to his lascivious female protagonists as ‘bitch- goddesses’. Though we’ve come leaps and bounds from Hemingway’s feminine archetypes, vestiges of a bitch-goddess sentiment are to be found here. With bombastic high glamour, lashings of camp, and a clear reverence for the women (and pooches) that are his subjects, BITCHES is Sachon’s wry smiled riposte to a
once derogatory slander of the feminine condition.

‘You bitch!’ …. What an accolade! Woof!

Words by Georgia Hobday

Opening Times:

October 12th 2022 – October 17th, 2022

Weekdays: 11:00-19:00

Weekends: 10:00-20:00

Image-maker Daniel Sachon will reveal a never-before-seen photography series BITCHES in Soho during Frieze week. The irreverent and tongue-in-cheek photographs stage mise-enscènesfeature an all-star cast of famous and fabulous women, accompanied by a selection of stunning dogs that humorously mirror their human counterparts.

Shot by Sachon in London and Los Angeles, the series title BITCHES is a double entendre that speaks to the spirit of play and provocation present in these photographs of remarkable women and surprisingly glamourous dogs. The series brings together women who have likely, at one point or another, been labelled a ‘bitch’, whether because of their beauty, success, independence or self-assuredness. It celebrates these characteristics, picturing women (and dogs) who are unabashed, daring and authentic. BITCHES embraces our societal fascination with visual media and our obsession with commerce, culture, glamour and celebrity, ultimately celebrating the incredible women at the heart of it all

Images feature: fine artist and muse, Ariana Papademetropolous, model, Ariish Wol, stylist for the likes of Madonna and Beyonce, B Akerlund, social media savant, Beauty Spock, granddaughter of Vivienne Westwood, Cora Corre, musician and fashion muse, Cosima, supermodel, Georgia May Jagger, transgender model and social media savant, Ivana Vladislava, daughter of John Paul Getty and fashion muse, Ivy Getty, supermodel Jourdan Dunn, supermodel, Leomie Anderson, fashion designer, Mimi Wade, fashion designer, Mowalola, fine artist and photographer, Nadia Lee Cohen, model and writer, Nassia, and fashion muse and accessories designer, Zizi Donohoe.

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Daniel Sachon

Born in 1995, Daniel Sachon is a British image maker and creative director. Sachon is known for his complex, detail-orientated approach; he deconstructs and employs the visual indicators of the shared languages of art and commerce, allowing him to reverse engineer the image making process and meticulously construct worlds that exist somewhere between art and commerce, reality and fantasy. His work is a triality of visual exploration; it questions how a narrative is created art-historically, celebrates our enduring obsession with ageless glamour, and critiques the slick and meticulous formation of advertising campaigns designed to subliminally inform our lives.

His images have been featured in publications including i-D, LOVE, PAPER, Playboy, Schön, Tatler UK, The British Journal of Photography, Wall Street International, and the Daily Mail. He has worked with prestigious clients including 18.01 London, Fabrizio Viti, Jacques Marie Mage, Poster Girl, Roberta Einer, Yohji Yamamoto Eyewear, Zandra Rhodes, Mimi Wade, Miss Sohee, and Koibird.

In 2015 Daniel presented his first solo exhibition ‘Disruptive Innovation’ at the Londonewcastle project space in London. The body of work was an accumulation of images from his first five years as a photographer, with pieces from the series now at home in private collections across Europe. Before that, he exhibited with multiple galleries including Imitate Modern in London, Very Art Space in Paris, and Beautiful Crime Gallery in London. Alongside his image making endeavours, Daniel has worked as a creative consultant on a variety of projects and has a background in art advisory, curation and consulting. In 2020, he graduated from Central St Martins with a BA (Hons) in Culture, Criticism and Curation.

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