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Tony McGee – David Bowie “UNSEEN”

Dates: 18th May – 2nd June 2017

Location: Imitate Modern

19 Shepherd Market


Exhibition Catalogue

*Please note, we have extended our exhibition until the 2nd of June 2017.

Imitate Modern is proud to present a solo exhibition of British photographer Tony McGee, featuring a selection of photographs of David Bowie, some of which have never been seen or exhibited before. 

David Bowie was one of the world’s best-selling artists and his image left a footprint in the minds of a few generations as one of the world’s most charismatic and recognisable figures. However, few have had the opportunity to photograph Bowie and even fewer knew him on a personal level as photographer Tony McGee, with whom he shared a very close professional and friendly relationship. 

“David Bowie is an icon, probably the most inventive musician during the last 80 years. To have worked with him on such a personal level was an enormous honour, this collection of images are ‘Unseen’ and they show David in his private ‘off camera’ moments.” – Tony McGee

McGee first met Bowie at a private cocktail party housed by theatrical impresario and producer Michael White, where the photographer was introduced to Bowie by Jerry Hall and Coco Schwab. The two immediately bonded, building the beginning of a friendship that would span for more than 30 years. A few days after their first meeting Tony was contacted by Bowie’s record company and the first of their many photographic shoots together was arranged. 

Their first collaboration was to shoot all of the publicity for the ‘Let’s Dance’ Tour, 1983, and their photographic relationship continued well into the 90s. One of the portraits of David Bowie by Tony McGee is in the permanent collection of the National Portrait Gallery. McGee also photographed one of David’s most famous covers for Face Magazine, which was regarded by GQ as one of the most influential magazine covers of the 1980s. 

Bowie was photographed by McGee on a number of occasions, and Tony would personally take the contact sheets from the photoshoots to Bowie who would then sign off on the images and put gold stars on the images of his choice. A number of the original contact sheets will be on display at Imitate Modern, in addition to a retrospective of portraits of David Bowie, many of which show a personal side of the musician, in contract to the many characters that he impersonated throughout his career.

About Tony McGee

Tony McGee is a British photographer and filmmaker, whose career spans over four decades. He shot covers for Harper’s Bazaar and Vogue and travelled internationally photographing for publications such as British and American Vogue, Vogue Italia, Marie Claire, Cosmopolitan, Sunday Times Magazine, Rolling Stone and the New Yorker Magazine. He had the opportunity to assist the superstar photographer, Helmut Newton, on a number of projects in Paris and St. Tropez, and worked with him in the mid 1970s. 

In 1980, McGee was awarded Best Fashion Photographer of the Year. Since the 1980s, McGee has photographed various different celebrities, including the iconic fashion model Kate Moss and worked with the likes of Roxy Music, David Bowie, George Michael and Tina Turner. 

Read more about the exhibition on the press:

Creative Boom

It’s Nice That

The Evening Standard

Hint Magazine

For more information, get in touch at

+44 (0)20 7499 7152

For press release, images and to arrange an interview, get in touch at


David Bowie Unseen by Tony McGee. Imitate Modern Gallery, London.

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