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Imitate Modern presents ‘Registered Trademarks’ by Luc Waring

Bedroom (Pink), Luc Waring. Imitate Modern Gallery, London.

Imitate Modern is pleased to announce our forthcoming exhibition Registered Trademarks with the British artist Luc Waring. Waring’s new solo show explores how we, both as individuals and a society have internally registered luxury branding through advertisements. The exhibition will commence with the opening celebration on Thursday 16th March and will be on show till 27th March.

For this exhibition, Waring’s major source of influence comes from today’s metropolis, since advertisements make up the large majority of the images we see around us. As Duchamp used the urinal as his everyday ‘readymade’, Waring explains: 

“I use the most commonly viewed phenomena in our environment: advertisements. To me, these are internationally relevant ‘ready-mades’ of today.”

Academically, advertisements have been categorised as ‘low art‘, as opposed to the ‘high art‘ shown in galleries and museums. As a continuation from artists such as Andy Warhol and Jeff Koons, this exhibition blurs the academic distinction between ‘high’ and ‘low’ art. Everyday advertising recreated for the gallery; house paints and aerosol alongside oil paints, etchings and hand-stretched cotton canvases. 

The source materials for this exhibition range from a 1970s Dior campaign to today’s Vogue content. Waring’s style has evolved from his roots in Street Art and Pop Art to his more recent love and respect for the ideas and style of Abstract Expressionism and European Modernism. These works illustrate his six-year journey as a professional artist, both stylistically and conceptually. 

Facts About Luc Waring:

  • In the last few years, Waring expanded his use of different mediums, far beyond his foundations in Street Art. He has been working closely with photo-etching, collage, screen-printing, lithography, aerosol and stencil. 
  • In 2013, Waring had his first major exhibition at The Courtauld Gallery, where his work hung alongside works by Manet, Van Gogh and Gauguin. This was the first exhibition in which The Courtauld Gallery had exhibited living artists, securing a name for Waring in the Fine Art World. 
  • A notable collector of his works in The Dowager Viscountess Rothermore, and even Kate Moss a prominent subject of some of his pieces. 
  • One of Luc Waring’s pieces has also featured in the tabloids regarding Lindsay Lohan’s break-up scandal!


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