Vanessa Friedman, Alessandra Arezzi Boza, Armando Chitolina
Hardcover, 30 x 30cm, 420 pages
Emilio Pucci (1914 – 1922) had a passion for women, a visionary sense of style, and an eye for colour and design. With these talents he created a fashion house unlike any other. By the early ’50s his boutique on the isle of Capri was catering to wealthy sophisticates and movie stars buying his ‘Capri pants’ and silk scarves. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses.
The Pucci story is a modern epic with its roots in renaissance Italy: the brand’s founder, Emillio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 14th century. It is a story of evolution: how a family company grew from one tiny store to an international brand with 50 boutiques worldwide.