Imitate Modern at the Goodwood Festival of Speed

British summertime is finally is here along with the Festival season!

After a month solo exhibition with Paul Oz at Piccadilly, we at Imitate Modern took off to the country side to join the Goodwood Festival of Speed.

This yearly congregation of automobile and motor racing lovers takes place in West Sussex in the grounds of Goodwood House for a few days where crowds gather to view some historic cars as well as the latest inventions from international car makers.

Imitate Modern had its own exhibition tent at the Formula One Paddock. Among the works on show were artworks by Paul Oz including portraits of Senna, Hunt, Schumacher and Button as well as an original Lewis Hamilton painting. We have enjoyed beautiful weather and Paul Oz himself was around to hand embellish his prints and speak to visitors.

Among the most talked about works from our stand were images by Tyler Shields which involved a Silver Shadow Rolls Royce blown up and a statue by Paul Oz with a copy of Lewis Hamilton’s helmet, which was greatly appreciated by many of his fans present at the Festival!988563_927334360659147_4220620226914255677_n11227886_927334337325816_1554306205517719588_n

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Artist in Focus: Rosie Emerson

IM Artist in Focus


Over the coming months we will be presenting our ‘Artists in Focus’ series, taking a closer look at each of our artists, their achievements, exhibitions and most popular artworks, as well as some new releases

British artist Rosie Emerson works almost exclusively in representing the female form, creating intricate artworks that have established her at the forefront of contemporary art. Drawing reference from new and old archetypes, Emerson’s subjects span from Artemis to modern day supermodels – a celebration of femininity from beauty to wisdom and strength – each solitary figure alluding to an allegory of her own fantasy. This fascination with old and new echoes in Emerson’s artistic techniques, seamlessly blending modern photography techniques with cyanotypes, watercolour painting and use of natural materials with stunning, ethereal results.

“Rosie uses life-sized negatives of female figures and combines them with found objects to create eerily beautiful, spectral photographs”

Huck Magazine


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Emerson’s love of theatre and performance is evident in her use of lighting, costume, prop-making and set-design, creating a dramatic aspect to her delicate artworks. Her in-depth knowledge of photographic techniques, which have seen her awarded a Guinness World Record for the world’s largest cyanotype, are complemented by her instinctive grasp of the painters’ palette, resulting in mysterious works that aim to be simultaneously known and unknown, much like each generations’ idolised leading ladies. Emerson is informed by the drama of the baroque and romantic pre-Raphaelite scenes, combining with late medieval and renaissance paintings, Japanese prints and magical realist literature for timeless and enchanting works.

‘By combining photography with painting it allows me to balance energy and precision, and create something, which despite hours of planning will still surprise me in its results.’ 

-Rosie Emerson

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Integrating perfectly with these influences, Emerson uses natural materials including charcoal powder, ash and bronze dust to shift the focus of printmaking from accuracy and replication to the unique and unexpected within her subtly textured hand-finished prints. Recent experimentation with cyanotypes has enabled Emerson to montage objects with full-scale photographic negatives, using the sun’s rays to expose images directly onto the sensitised surface. These works, often hand-finished or gilded with gold leaf, enhance the feminine beauty of her subjects.

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Rosie Emerson’s artworks are widely exhibited both in the UK and worldwide, gaining international acclaim for her solo shows and group exhibitions.

Notable collaborations include Harvey Nichols, The Ivy Club, Sony, Triumph Lingerie, Redbull, P&O Cruises and Annoushka Jewellery, with her work featuring in publications the calibre of Vogue, Harper’s Bazaar, The Financial Times Magazine and the Sunday Times Style Magazine, recognising her unparalleled ability and impeccable work.

‘The technique itself has an element of magic about it, it also a wonderful discovery to be able to combine painting, collage and photography in this way’’

-Rosie Emerson


Rosie Tote

Original artwork by Rosie Emerson

Screen print on natural cotton

Tote Bag

 Rosie Print

Signed high quality giclee print on 300gsm archival natural soft textured paper.
Limited edition of 30.
Print measures 50 x 50 cm.


Rosie Print 1

Signed high quality giclee print on 300gsm archival natural soft textured paper.
Limited edition of 50.
Print measures 32 x 45 cm.

Ophelia #3
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Paul Oz 80s KID launch party: acceptable in the 80s

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Proving that time travel is indeed possible, this week saw the launch of 80s KID at Imitate Modern, the first London solo exhibition by British painter Paul Oz. We have welcomed celebrity collectors, fans and friends of the gallery to our exciting pop-up space at 90 Piccadilly to celebrate the opening of this timeless collection at the first Imitate Modern parties of the summer, with all the juicy details right here:

We’ve got love for you if you were born in the 80s… 

An intensely personal collection for the artist, a child of the eighties himself, Paul Oz takes the audience through heroes and villains of the decade, from Madonna to R2D2, with the Terminator and Freddy Kruger lurking in our basement. Having experimented with neon paint for this collection, the Pink Panther and Slimer glow under UV light, while Scooby Doo and Super Mario are juxtaposed against intricate portraits of Thatcher, Mr T and Indiana Jones. A treasure trove of the 1980s, visitors have been delighted to find original toys and memorabilia from the decade including an Etch-A-Sketch and Raleigh Burner bike.

Who was here:

Over 400 people joined us this week for our launch events, travelling from as far as the USA for the rare opportunity to view an entire Paul Oz collection. This included a number of Oz’s famous fans and collectors of his work, from British rapper Wretch 32 to English rugby Captain, Chris RobshawPascale KramerTina Green and Fallon Khan brought the glamour to our red carpet, with Joe McElderry and Patrick Baldwin also attending in support of Paul Oz.

What we drank:

We would like to thank our favourite private members club, Beat, who bravely took up position next to The Terminator, treating our guests to vodka cocktails.

What we listened to:

Our DJ, Lica So Serious, created an eighties playlist *thrilling* the crowds with Michael Jackson, George Michael, Madonna and, of course, the Ghostbusters theme tune.

80s KID will be exhibiting at 90 Piccadilly W1J 7NE until 21st June, open every day from 11am- 7pm so we hope you are able to visit this exciting pop-up space! Please don’t hesitate to get in touch via email if you have any enquiries. If you would like to give any feedback on the collection, or keep up to date with the latest updates do check out our InstagramFacebook and Twitter

We look forward to seeing you!

All at Imitate Modern


Paul Oz



Gallery Director, Jacqui Brantjes with Paul Oz




Pascal Kramer with Joe McElderry


Lucy Doughty


Paul Oz with Wretch 32




Created for 80s KID by The Bakery Lounge


Gallery Director, Jacqui Brantjes with Lady Tina Green


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