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VIP Launch Party: Wednesday 10th April, 6.30pm – 10pm, 2013

Carnival time has come to Imitate Modern. We are proudly hosting Serge DeNimes, a fashion counterpart to our brand values. Similarly to Imitate Modern, Serge DeNimes is a contemporary brand that promises original urban t-shirts of the highest quality.

Serge DeNimes is the brainchild of Made In Chelsea star, Oliver Proudlock who was inspired by his mother, Lena Proudlock and Douglas Villiers’ collaborated series of photographs taken in 1978 which focuses on the world’s largest and most renowned carnival in Rio de Janeiro.

As well as a selection of the Serge DeNimes collection being available to buy, we will also be showcasing the artwork that inspired the clothing, bringing art and fashion together in this unique exhibition.

Imitate Modern are proud to be hosting the work of Lena Proudlock and Douglas Villiers, as it will be the first time that these photographs will have been exhibited.

Please direct all art enquiries to

Photographs by: Lena Proudlock and Douglas Villiers

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